Fantasy novels and movies spend a lot of time hyping up the villain's powers, and you should, too!

If the players don't know that the villain can cast Power Word Kill, they might feel cheated rather than excited by their fearsome abilities.

— Justice Ramin Arman ➡️ PAX Unplugged (@justicearman) September 12, 2021

I like this idea too, but how can it work in the dialogue? I find that I’ll say things sort of above game somewhere in the middle of a fight hinting at a piece of this. A BBEG would be easier than a regular bad. What’s a RBEG hype man look like in practice? I think for random enemies, you could go by rumors, mission briefings from quest-givers, or even evidence in an adventuring location! A pile of dust with a fresh sword and helm matching the dungeon's defenses could show that the boss has a short temper and disintegrated a minion.

— Justice Ramin Arman ➡️ PAX Unplugged (@justicearman) September 12, 2021