Comment Hey Mike, how has twitch changed the way the D&D team goes about its business, whether it is planning for the next book, or doing promotions? It’s been amazing seeing D&D’s presence on twitch go from zero to sixty in just a few years in this post-Critical Role era, with D&D signing on Satine and Ruty to do streams and whatnot. I don’t know how at liberty you are to comment on the marketing side of things, but I figure I would ask.

mikemearls10 points21 days ago
We definitely think of it as an extension of the hobby and what we do overall. I think we’ll be doing more streams ourselves. They keep threatening to put me in front of the camera on a weekly basis…

But it’s really awesome, and a great way for D&D DMs and players to connect in a much more meaningful way. from discussion AMA: Mike Mearls, D&D Creative Director.