#dnd tip for adventure design: if you are writing for unknown PCs, use tools at your disposal to provide strong hooks to characters. Factions provide motivation. Backgrounds like folk hero provide fodder for connection to plot. Races/classes can establish interest. (1/2)
— Shawn Merwin (or a poor clone) (@shawnmerwin) March 6, 2019
Even something like proficiencies can help: "You are trained in Arcana. Your old teacher sends you a note telling you that something strange and worth investigating is happening in this place." Three or four notes like this can speak to a decent % of characters.
— Shawn Merwin (or a poor clone) (@shawnmerwin) March 6, 2019