Order of the Lycan, do you have to be hybrid transformed to add the crimson rite to your unarmed strikes as a single weapon?

Thank you for the new version of Bloodhunter. Order of the lycan, do you have to be hybrid transformed to add the crimson rite to your unarmed strikes as a single weapon? or do you have to transform first and then apply the crimson rite? It’s a feature of the Hybrid Form, so you would need to be transformed to gain the benefit.

— Matthew Mercer (@matthewmercer) January 27, 2020